很少有人注意到,最近社会上很少新的广告金句流传,早期脍炙人口的广告金句不谈,直到时候1980、1990年代,仍有[烫发像恋爱,既期待又怕受伤害]、[认真的女人最美丽]、[有点黏又不太黏]这样一再被传诵、转用的广告金语,如今已鲜有后继者。以量制价,广告失色为什么?是创意人才凋零、后继乏力,,还是经济失色、广告预算大减,或是盖台广告盛行,使得好广告曝光率降低?也许都是,但还有一个重要的原因, Few people have noticed that very few new advertisements have been circulating in the community recently. Early ad campaigns did not talk about gold until the 1980s and the 1990s, Serious woman most beautiful], [a little sticky and not too sticky] This has repeatedly been sung, switch to the golden language of advertising, now has few successors. To the amount of price, the loss of advertising why? Creative talent dying, followed by fatigue, or economic downturn, advertising budget drastic reduction, or cover ads prevail, so that good advertising exposure reduction? Perhaps all, but there is an important s reason,