面对激烈的市场竞争,党报广告经营创新已成为业界无法回避的现实课题。近年来,广告市场竞争日益激烈,面对新媒体的攻城掠地、广播电视的步步紧逼、都市报的不断蚕食、综合性报纸的诸雄争霸,专业化党报只能在“夹缝中求生存”。特别是最近两年,受世界经济低迷的影响,报业广告普遍下滑,专业化党报广告经营更是难上加难。 Faced with fierce market competition, party newspaper advertising management innovation has become an unavoidable reality in the industry. In recent years, the competition in the advertising market has become more and more fierce. In the face of siege of new media, pressing by radio and television, metropolitan newspapers continue to erode, and all kinds of comprehensive newspapers dominate. In the survival of ". Especially in the recent two years, the impact of the global economic downturn has seen a general decline in newspaper advertisements and the advent of specialized party newspaper advertisements even harder.