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近日,韩国起亚汽车公司、东风悦达起亚汽车有限公司与中国足球协会在京签约,从2006年至2010年将作为中国足球协会的官方合作伙伴,全面赞助包括中国国家队、国家奥林匹克队和国家少年队等中国所有级别的国家男子和女子足球队。东风悦达起亚作为起亚汽车在中国的合资公司,在体育营销方面有自己的独到眼光和成功经验:在千里马轿车推出之时,东风悦达起亚就聘请了当时还未扬名世界的刘翔作为千里马的代言人;05年10月,东风悦达起亚成功赞助了十运会;2006年2月,东风悦达起亚成立了赛拉图凯捷赛车队并参加全国汽车场地锦标赛,不但很好地传递了赛拉图年轻、动感、风尚的品
Recently, Kia Motors Corporation of Korea, Dongfeng-yueda Kia Motors Co., Ltd. and the Chinese Football Association signed a contract in Beijing from 2006 to 2010 as the official partner of the Chinese Football Association, a comprehensive sponsorship, including the Chinese national team, the National Olympic team and national juveniles Team All China national men’s and women’s football teams at all levels. As a joint venture company of Kia Motors in China, Dongfeng Yueda Kia has its own unique vision and successful experience in sports marketing. When Maxima sedan was launched, Kia hired Liu Xiang, who was not famous at the time, as the Maxima Spokesman; in October 2005, Dongfeng Yueda Kia successfully sponsored the 10th National Games; February 2006, KIA Dongfeng Yueda Kasei set up the race and participate in the National Auto Stadium Championships, not only well transmitted Cerato young, dynamic , Fashionable goods