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体育是近年来产业化发展最为显著的一个行业,我国的体育产业化发展几乎与电视传媒的发展同步,从早期的电视转播到现在的新媒体传播平台的建立,体育产业以体育赛事为核心发展成为了一个具有广阔发展前景的产业类型。虽然新媒体的崛起对于电视传媒产生了巨大的冲击,但是电视媒体作为传统媒体的主力,其在推动体育产业发展中的作用依然不可忽视。本文从电视传媒对体育产业的影响出发,对电视媒体的发展途径进行探究。
Sports is the most significant industrial development in recent years, an industry, the development of China’s sports industry almost synchronized with the development of television media, from the early television broadcast to the establishment of a new media platform now, the sports industry to sports events as the core development It has become a type of industry with broad prospects for development. Although the rise of new media has had a huge impact on the television media, as the main force of traditional media, the role of television media in promoting the development of the sports industry can not be ignored. This article starts from the impact of television media on the sports industry and explores the ways of the development of television media.