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现代出版是作为独立的传播产业而存在的。它不是被动的、中性的,而是对包括现代文学在内的传播内容的生成与传播,具有选择与倡导的功用。现代出版有自己独特的传播构建,那就是以媒介为中心展开工作,在作者与读者之间架设桥梁,最后形成一个传播场,从而释放传播效果。印刷技术的革新是现代出版传播的基础,报刊、图书是现代出版的传播媒介,商业性与文化性的互动则为现代出版提供了传播动力。
Modern publishing exists as an independent communication industry. It is not passive, neutral, but has the function of selection and advocacy for the generation and dissemination of the dissemination content including modern literature. Modern publishing has its own unique structure of communication, which is media-centered work, a bridge between the author and the reader, and finally the formation of a communication field, thus releasing the communication effect. The innovation of printing technology is the basis of modern publishing. Newspapers and periodicals, books are the media of modern publishing. The commercial and cultural interactions provide impetus for modern publishing.