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市场营销这一学科涉及的内容较多,除了经济学科、行为学科外,同现代管理理论还有着一定的联系,因此具有较高的实践应用性,教学难度较大。在技师学院教学过程中,市场营销学一直是教学的重点和难点,为了最大限度地提升教学质量,提升学生今后就业实力,本文从案例教学法出发,对技工学校营销学科教学方法进行研究,希望为今后的相关教学提供参考资料。
Marketing involves many subjects in this discipline, in addition to economic disciplines, behavioral disciplines, and modern management theory there is a certain relationship, it has high practical applicability, teaching more difficult. In the teaching process of technician college, marketing has always been the focus and difficulty of teaching. In order to maximize the quality of teaching and enhance the students’ employment ability in the future, from the case teaching method, this paper studies the teaching methods of marketing discipline in technical school, and hopes For the future of teaching to provide reference materials.