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移动互联网是连接平台的纽带,重点在于连接,是一个非常不一样的维度,它提供比互联网更多更快的机会。移动在某种程度上更像虫洞,像哆啦A梦的小口袋。在回顾品牌传统的沟通方法时,我们看到互联网摧毁了一批人,取代了一些行业,而移动平台产生则造就了一批人,成就了一些行业。在移动时代,品牌沟通消费者不需要遵循原来复杂的规则,可以在瞬间取得消费者的兴趣,甚至成为忠实消费者。
Mobile Internet is the link connecting the platform, the emphasis is on connection, is a very different dimension, it provides more and faster than the Internet opportunities. Mobile is more like a wormhole to some extent, like a small pocket of Doraemon. When reviewing the brand’s traditional methods of communication, we saw that the Internet has destroyed a number of people and replaced some industries, while the mobile platform has created a group of people and made some industries. In the mobile era, brand communication consumers do not need to follow the original complex rules, you can instantly gain consumer interest, or even become a loyal consumer.