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市场竞争渐趋激烈,广告策略日日见新。广告,作为一种品牌投资,使得企业的广告意识大为加强。广告人只有尽其全力,去受其之托,众多广告实践表明,广告策划首先要了解该品牌及其竞争品牌的广告资讯,做至知己彼广告,才能立广告于不殆。诸多品牌的广告资讯都是通过大众媒体传递给产品的目标消费者,报纸广告能全面反映品牌的广告资讯,其广告资讯涵盖量、可变量都是其
Increasingly fierce market competition, advertising strategy day by day new. Advertising, as a brand investment, making the company’s advertising awareness greatly strengthened. Advertisers only do their utmost to go to its care, many ad practice shows that advertising planning must first understand the brand and its competitors brand of advertising information, to do their own ads, in order to stand advertising. Many brands of advertising information are delivered to the product through the mass media target consumers, newspaper ads can fully reflect the brand’s advertising information, its advertising coverage, variable is its