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对北京奥运会的报道,是一次以中国为舞台在全球化语境下的传播活动。它不仅考验着媒体对中国民众的沟通和引导能力,更检验着媒体同世界沟通和有效影响的能力。如果我国媒体通过这次奥运会报道的历练,在报道理念、报道视野和报道艺术上实现一次飞跃,将是举办奥运会的另一大收获。因为奥运会报道是短暂的,而向世界有效地宣传中国则是中国媒体一个永恒的话题。从奥运官方电影诞生以来,人们就在不停地探索如何用视听语言来记录奥运盛会,身体奥运与影像奥运之间的关系,是按照奥运会举办的流程来记录还是按照导演的意图来记录,这成为影视制作者最为关切的问题之一。
The coverage of the Beijing Olympic Games is an event that takes China as a stage for broadcasting in the context of globalization. It not only tests the media’s ability to communicate and guide the Chinese people, but also tests the media’s ability to communicate effectively with the world. If our media through this Olympics coverage experience, in reporting ideas, coverage and reporting arts to achieve a leap forward, will be another big harvest hosting the Olympic Games. Because the coverage of the Olympic Games is short, it is an eternal topic for the Chinese media to promote China to the world effectively. Since the birth of the official movie of the Olympic Games, people are continually exploring how to record the Olympic Games in audiovisual language. The relationship between body and Olympic Games is recorded according to the procedures held by the Olympic Games or the director’s intention. Become one of the most concerns of film and television producers.