基于长期以来对于外来文化冲击的反思,国人对汉字的审美喜好又重新得以回归。目前,种种运用汉字为主体元素进行标志设计的手法又开始慢慢兴起。文章从汉字的演绎与文字图形化的美感传达、文字图形化在招贴设计中的发展趋势、现代汉字标志的设计手法这三个方面入手,结合文字图形化在设计中的应用实例,提出了汉字在当代设计中的新思路,以其抛砖引玉,是汉字文化在招贴设计中发扬光大,体现文字图形化独特的艺术魅力和文化特点。 Based on long-standing reflection on the impact of foreign cultures, people’s aesthetic preferences of Chinese characters are regained. At present, all kinds of techniques of using Chinese characters as the main element of logo design begin to slowly rise. The article starts from the three aspects of the deduction of Chinese characters and the beauty of textual graphics, the trend of development of graphic design in placard design, and the design of modern Chinese characters. Combined with the application examples of textual graphic design, In the contemporary design of new ideas, with its startling, is the Chinese character culture in the poster design to carry forward, reflects the unique graphic art charm and cultural characteristics.