“娱乐体验”正在那些逐渐沦落到“同质竞争”境地的行业中,显示出“挽狂澜于既倒”的能量.“,”People can hardly forget the feeling when they areenjoying leisure time in Starbucks. As a pioneer of expe-rience economy, Starbucks sells not coffee, but leisurebrought about by coffee drinking.Sales of experience is no at all a new concept.Starbucks, McDonalds and a variety of brands, such asCD perfume and Beatles car, are all symbols of experienceeconomy. A common feature of these brands: the highprofit comes from the feeling of using the brand products.Even in high-tech field, such as telecommunication andcomputer marketing, companies arq looking up axperienceas a sharp weapon to win market shares.The emergence of the experience economy is based onthe fact that people value more and more on such invisiblethings as mood, memory and feeling. The unforgettablefeeling comes from entertainment.