商业企业“智囊团”,就是由一定成员组成,以企业经营活动为中心,为适应市场竞争的需要,及时地系统地研究企业内外部因素,制定企业营销策略,引导企业正确参与竞争、开拓经营的决策参谋组织。商业企业设置“智囊团”的必要性:首先,是适应市场竞争的客观要求。有竞争,就有胜败,优存劣汰是竞争的必然结果。在竞争中,象指挥作战的司令官需要作战 The “think tank” of commercial enterprises is composed of certain members, centered on the business activities of the company, and in order to meet the needs of market competition, a timely and systematic study of the internal and external factors of the company, formulate the marketing strategy of the company, guide the enterprises to participate in the competition, and develop the business. Decision-making staff organization. The necessity of setting up a “think tank” for commercial enterprises: First, it is an objective requirement to adapt to market competition. If there is competition, there will be victory or defeat, and the survival of the fittest will be the inevitable result of competition. In competition, commanders like commanding operations need to fight