市场前景:蛋糕是一种老少皆宜、营养丰富的食品,各类蛋糕的市场销售历来都十分红火。不过,用烤箱烘制的传统蛋糕,其形状、味道固定,已不能满足现代人多样化的消费需求;烘制过程烦琐,特别是作坊式生产的卫生条件得不到保证,不符合现代人讲究卫生、方便、快捷的消费心理。因此,利用微波蛋糕粉和微波炉自制蛋糕将成为新的消费时尚和商机。目前,国内市场上已有少量从国外进口的微波蛋糕粉上市,虽然零售价高达30元/公斤,却仍受到一些中高收入家庭和年轻人的欢迎。随着微波炉在中国城乡家庭 Market Prospects: Cakes are foods of all ages and rich nutrition. The market sales of various types of cakes have always been very prosperous. However, traditional cakes baked in ovens have a fixed shape and taste and cannot meet the diversified consumer demands of modern people; the baking process is cumbersome, and the hygienic conditions of workshop-style production are not guaranteed, which does not meet the demands of modern people. Health, convenience, and quick consumer psychology. Therefore, using homemade microwave cake powder and microwave oven cake will become a new consumer fashion and business opportunities. At present, there is a small amount of microwave cake powder imported from foreign countries on the domestic market. Although the retail price is as high as RMB 30/kg, it is still welcomed by some high-income families and young people. With microwave ovens in urban and rural China