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文化是旅游的灵魂,旅游是文化发展的重要载体,没有文化内涵的旅游是缺乏生命力的,这决定了二者在融合上存在的必然性和可能性。旅游的优势是市场,文化的优势是内涵,文化与旅游融合发展是当今世界的发展潮流之一,也是社会经济协调发展的必然趋势。文章探讨了作为文化资源大省的四川在文化与旅游融合发展过程中遇到的问题以及提出对策,强调文化与旅游产业融合发展,既是四川旅游产业发展转型的需要,也是四川文化产业进一步做大做强的需要。
Culture is the soul of tourism. Tourism is an important carrier of cultural development. Tourism without cultural connotation is lack of vitality, which determines the inevitability and possibility of their existence. The advantage of tourism is the market. The advantage of culture is the connotation. The integration of culture and tourism is one of the development trends in today’s world. It is also the inevitable trend of the coordinated development of social economy. The paper discusses the problems encountered in the integration and development of culture and tourism in Sichuan, which is a large province of cultural resources, and puts forward countermeasures. It emphasizes the integration of culture and tourism industry. It not only serves the needs of the development of tourism industry in Sichuan, but also further expands the cultural industry in Sichuan Strong need.