一二线城市与三四线城市是两个世界,城市和农村是两个世界。企业家关注后者,不仅是一种生意,也是一种社会责任微信红包在春节期间一夜爆红,微信群、朋友圈,满屏都是。有人甚至认为,腾讯凭借微信红包,秒杀了支付宝“八年抗战”取得的成果,在移动支付上抢占了优势地位。然而,三四线小城市的情况却截然不同。我在浙江两个县级市的四五十位亲友中做了一个调查,使用微信的占到80%以上,包括2位60多岁的老人(主要用于跟子女联络),然而知道微信红包的不到10个,用过微信支付的更是寥寥。相比之下,使用支付宝、余额宝的比例要高出许多,还有孩子将压岁钱存到了余额宝中。随后腾讯公布的数据,也多少印证 First and second tier cities and third and fourth tier cities are two worlds and cities and rural areas are two worlds. Entrepreneurs concerned about the latter, not only a business, but also a social responsibility WeChat red envelopes during the Spring Festival night red, micro-channel group, circle of friends, full of screen are. Some people even think that Tencent with micro-channel red envelopes, spike Alipay “eight years of war ” results achieved in the mobile payment to seize the dominant position. However, the situation in the three or four small cities is quite different. I surveyed 40 or 60 relatives in two county-level cities in Zhejiang province, using WeChat accounts for more than 80%, including two 60-year-olds (mainly used to communicate with their children), but I know WeChat red envelopes Less than 10, used WeChat payment is only a handful. In contrast, the use of Alipay, the proportion of remaining treasure much higher, there are children will save the money to the balance of treasure. Tencent subsequently released the data, but also how much proof