把广告与总统的职业相提并论,绝对是一种痴人说梦话的谬论。诚然,广告而今已成为超越政党,政治信仰,而仅次于宗教的世界第二大对人类有影响力的行为。从这种意义上而言其地位应不逊于一个国家的总统,但作为一种职业,则是与总统一职的耀眼光环所风马牛不相及。做广告人绝对要有在超高压环境中持续作战,在刀口上求生存,远离家庭天伦之乐,透支健康、透支生命、不惧打击挫折而永不言败的钢铁意志。个中艰难苦楚,只要入行便可感知,然而何以还有这么多人迷恋此行而不能自拔呢? 不记得是谁说过这么一句哲语:“当你把你的工作看成是乐趣,这世界是天堂;当你把你的工作看成只是谋生,这世界是地狱。”在广告这个世界里尤其如此。所谓成功的广告人如果血管 Compared with the president’s occupation, advertising is definitely a nonsense. Admittedly, advertising has now become the second most influential human activity in the world beyond political parties and political beliefs. In this sense, its status should be no less inferior to that of a country’s president, but as a career, it is incompatible with the dazzling aura of the president. Advertisers must absolutely have to continue fighting in the ultra-high pressure environment, seeking to survive on the edge, away from family happiness, overdone health, overdraft life, without fear of frustration and never give up the steel will. One of the hardships, as long as the line can be perceived, but why so many people are obsessed with this trip and can not extricate themselves? Do not remember who said such a philosophical phrase: “When you look at your work as a fun, this The world is paradise; when you look at your job as a living, this world is hell. ”This is especially true in the world of advertising. The so-called successful advertisers if the blood vessels