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东芝开利空调销售(上海)有限公司是日本东芝集团和开利集团为更好的发挥技术和网络优势,从而能够更好的适应中国市场而成立的合资公司。自成立以来,东芝开利空调主要推出了采用R410A新冷媒的变频商用多联机。该款产品采用直流变速技术,被称为是国内第一家纯粹意义上的商用直流变速新冷媒空调产品。一个是日本较为出色的变频空调品牌,一个是全球第一大制冷空调品牌,东芝开利这个由两者强强联合的品牌,从一开始进入中国就引起了国内市场的广泛关注。事实也证明了这一点,近几年来,东芝凭借领先的技术和不断的市场投入,在中国市场的销售业绩快速增长,引起了业内尤其是各主要多联机厂家的关注。2008年伊始,东芝在成都盛大召开了“冷暖相知,精彩相随”的全国经销商大会,笔者有幸参加了这次盛会,并与东芝开利空调销售(上海)有限公司销售经理杨燚华进行了一番深入的交流。
Toshiba Carrier Air Conditioning Sales (Shanghai) Co., Ltd. is a joint venture between Toshiba Corporation and Carrier Group in order to better utilize the advantages of technology and network to better adapt to the Chinese market. Since its inception, Toshiba Carrier Air Conditioning mainly introduced the use of R410A new refrigerant frequency commercial multi-line. This product uses DC variable speed technology, is known as the first purely commercial DC refrigeration new refrigerant air conditioning products. One is Japan’s more excellent inverter air conditioner brand, one is the world’s largest refrigeration and air conditioning brand, Toshiba Carrier, a combination of the two powerful brands, from the beginning into China has aroused widespread concern in the domestic market. Facts have proved this point, in recent years, with leading technology and continuous market investment, Toshiba’s rapid sales growth in the Chinese market has aroused the concern of the industry, especially the major multi-line manufacturers. At the beginning of 2008, Toshiba grandly held a national distributor conference in Chengdu, “Warm and Cold, Wonderful”. I was fortunate enough to attend this grand occasion and conducted a seminar with Yang Yinghua, sales manager of Toshiba Carrier Air Conditioning Sales (Shanghai) Co., Ltd. Some in-depth exchanges.