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“跨类保护”概念是一种原则概括,并不是一种完全概括,其本意是指对于在不相同或者不相类似商品上使用与达到驰名程度的注册商标相同或者近似的商标的行为提供特殊保护。关于对驰名商标跨类保护的范围,应当根据案件的具体情况,考虑其知名度、显著性和被控侵权行为的误导性后果等因素在个案中合理确定,不能变成无原则的全类保护。商标注册行为本质上是一种对商标的使用行为,因此商标广泛注册的事实在一定程度上也能够反映商标本身的商业价值、使用商标产品或服务的市场占有程度和相关公众对商标的知晓程度。
The concept of “cross-class protection” is a generalization of principles and is not a complete summation. It is intended to refer to the use of trademarks identical or similar to those of a well-known trademark on dissimilar or dissimilar commodities Provide special protection The scope of cross-class protection of well-known marks should be reasonably determined on the basis of the specific circumstances of the case, taking into account its popularity, salience and the misleading consequences of the alleged infringement. It should not be changed into a category of no protection of all kinds. Trademark registration is essentially a kind of use of trademark, so the fact that the trademark is widely registered can reflect the commercial value of the trademark itself, the market share of the trademarked product or service and the level of public awareness of the trademark .