美术设计是一项较为特殊、复杂的头脑思维构造,通过将思路计划和思维构思通过一定的措施和方法表现出来,让人感受到美的存在。与一般的构思不同,美术设计能够将自身的思维通过生动形象、客观具体的方式充分表达出来。所以,在美术设计中必须要注重创意思维的运用。本文从美术设计中的创意思维出发,对美术设计中创意思维的指导作用进行阐释,并结合实际探讨如何才能行之有效地将创意思维运用到美术设计之中去。 Art design is a more special and complex structure of mind thinking, through thinking and planning ideas and ideas through certain measures and methods shown, people feel the beauty of existence. Different from the general idea, art design can fully express its own thinking through vivid images and objective concrete ways. Therefore, in art design must pay attention to the use of creative thinking. This article starts from the creative thinking in art design, explains the guiding role of creative thinking in art design, and discusses how to effectively apply creative thinking to art design.