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瑞安航空是民航标杆企业之一,“瑞安模式”是确保瑞安航空取得持续成功的一套独特的商业模式。能否借鉴“瑞安模式”取决于两个问题的答案,瑞安航空是特例吗?低成本航空与传统航空是否存在不可逾越的鸿沟?一、瑞安航空是特例吗?瑞安航空是独一无二的吗?低成本航空只能运营短途市场吗?事实证明,瑞安航空不是特例,除了自1973年开始持续盈利43年的美国西南航之外,世界范围内低成本航空的创新层出不穷。
Ryanair is one of the civil aviation benchmarking companies. The Ryanair model is a unique set of business models that ensures Ryanair’s continued success. Can we learn from the “Ryan model ” depends on the answer to two questions, Ryanair is a special case? Low-cost aviation and traditional aviation there is an insurmountable gap? First, Ryanair is a special case? Ryanair is unique? Low-cost aerospace can only operate short-haul markets? Ryanair has proven itself to be exceptional, with the exception of Southwest Airlines, which has been profitable for 43 years since 1973, with the worldwide success of low-cost aeronautical innovations.