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在2002CHIC中国国际服装服饰博览会上,在众多女装展台中,“章晓慧”这一服饰品牌煞是引人注目。章晓慧,这简单的三个汉字有着诸多的定义和修饰。是人名、时装设计师、模特儿、董事长、企业家、服饰品牌、著名商标……太多太多了。我们还是从品牌角度来介绍吧,那就是:章晓慧服饰品牌是以章晓慧本人为设计及形象依托的女装设计公司品牌。笔者通过电话采访了章晓慧本人。从这位成功女性的身上,我们可以看到一个私营企业主对整个经济前景和现状的看法本土时装设计师对中西设计风格的态度;以及品牌拥有者对品牌经营的心得。
At the 2002 CHIC China International Clothing & Accessories Expo, in many women’s stands, the “Zhang Xiaohui” clothing brand is eye-catching. Zhang Xiaohui, this simple three Chinese characters has many definitions and modifications. Is a person’s name, fashion designer, model, chairman, entrepreneur, clothing brand, famous trademark ... ... too much. We still introduce it from the brand point of view, that is: Zhang Xiaohui clothing brand is based on Zhang Xiaohui’s own design and image of the women’s design company brand. The author interviewed Zhang Xiaohui himself by telephone. From this successful woman, we can see the perspective of a private business owner on the overall economic outlook and the status quo. Local fashion designers’ attitude towards Chinese and Western design styles; and the brand owner’s experience on brand management.