赵平博士,男,1954年出生,吉林人,毕业于清华大学。从八十年代起,他一直在清华大学从事营销领域的教学与研究工作,现任企业管理系主任、教授、博导,兼任中国企业研究中心主任、中国市场学会常务理事。他曾出版过十余本著译书籍,发表过六十余篇重要论文。他目前主要的研究集中在顾客满意度理论及应用、品 Dr. Zhao Ping, male, born in 1954, Jilin native, graduated from Tsinghua University. Since the 1980s, he has been engaged in teaching and research in the field of marketing at Tsinghua University. Currently, he is the director of the department of business administration, professor, and doctoral tutor. He is also the director of the China Enterprise Research Center and the executive director of China Marketing Association. He has published more than ten translation books, published more than 60 important papers. His current research focuses on customer satisfaction theories and applications