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随着“互联网+”时代的到来,以及淘宝消费方式的迅速发展和日益普及,淘宝村呈井喷式发展态势,政府和社会各界对淘宝村给予了高度关注,而淘宝村的发展模式也从“自产自销”阶段向更高阶段升级。但淘宝村在高速发展的同时,也暴露出了一系列的问题。本文在研究过程中选取河北省两个淘宝镇之一的白沟镇作为研究对象,通过实地调研的方法,深入了解白沟当前发展现状,总结其在现阶段遇到的发展瓶颈,并有针对性的提出相关发展策略建议。
With the advent of “Internet + ” era and the rapid development and increasing popularity of consumption patterns in Taobao, Taobao Village is in a state of great blowout. The government and various circles in the community have given high attention to Taobao Village. The development model of Taobao Village From “self-production ” stage to a higher stage upgrade. However, while the rapid development of Taobao Village has revealed a series of problems. In this paper, Baogou Town, one of the two Taobao Towns in Hebei Province, was selected as the research object in this study. Through the field investigation, the current development status of Baigou was thoroughly understood and the development bottlenecks encountered at the current stage were summarized. Propose relevant development strategies.