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这是一个数字化、信息化的时代,公众对于信息的获取,渠道更加丰富,从传统的纸质和电视媒体,到现在的网络、移动媒体,都是公众的信息来源。媒体行业与其他通信行业的紧紧相连,相互补充与促进,让新媒体的力量在逐渐增强,促使传统媒体积极寻求转型和变革。但是,新时代内容仍然是王道,是媒体生命力的重要保障,同时线上线下的多屏化共同联动和整合营销也成为了时代的趋势。
This is an era of digitization and information. The public has more access to information and channels. From the traditional paper and television media, to the current network and mobile media, it is a public source of information. The media industry and other communications industry are closely linked, complement and promote each other, so that the power of new media is gradually enhanced, prompting traditional media to actively seek restructuring and change. However, the content of the new era is still kingly, an important guarantee for the vitality of the media. At the same time, the multi-screen joint operation and integrated marketing of online and offline have also become the trend of the times.