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美国华盛顿郊区有一家叫“海肯格”的商店,门前挂着一块招牌,上面写着“世界上最特殊的木料行”,说是“木料行”有点名不副实,因为除了木料、更多的是家用杂品百货、小到鞋钉、瓶塞,大到整套的浴室设备。但“特殊”一词是十分恰当的,“海肯格”商店以它特殊的服务方式,特殊店规,特殊的经营手段在市场上占尽了优势出尽了风头,生意兴隆、顾客盈门。“海肯格”的成功之道是“三便”: 一、商品齐全、方便顾客 “海肯格”是“世界上最特殊的木料行”,店里从最便宜的3分钱一只的螺丝钉,到1000多美元一辆的多用途草地耕作机,应有尽有。店内一排排货物分门别类摆在货架上,顾客可以根据不同需要选购,你想要使阁楼光线充足一点,这里有现代化的天窗、买回去即可
On the outskirts of Washington, DC, there is a store called “Heckenger”. There is a signboard in front of the door that reads “The most special wood in the world”. It is a bit unworthy of saying that “wood lumber” is a misnomer, because apart from wood, there are more. It is a household sundries department store, small shoe nails, cork stoppers, and large sets of bathroom equipment. However, the word “special” is very appropriate. The “Hegkenge” store has taken advantage of its special services, special shop rules, and special management methods to make the best use of the market. . The success of “Henkenger” is “three stools”: First, the goods are complete and the customer is convenient. “Heckenger” is “the most special timber in the world”, and the store is the cheapest from 3 cents. Screws, to more than 1,000 US dollars a multi-purpose grass tiller, everything. The rows of goods in the store are arranged on the shelves in different categories. Customers can choose according to different needs. You want to make the attic light a little lighter. There are modern skylights and you can buy them back.