只有把媒体、广告公司和广告主为主体的三角关系处理得协调和融洽,更趋于理性化、专业化和规范化,才能有利于电视媒体行业和整个广告行业的健康发展,实现和谐共赢。 Only by coordinating and harmonizing the triangular relations with the media, advertising agencies and advertisers as the main body, will be rationalized, professionalized and standardized so as to benefit the healthy development of the television media industry and the entire advertising industry and achieve a harmonious win-win situation.