如果问中国未来最有升值潜力的综合型豪宅模式是什么?高尔夫地产或将被许多人推崇。因为豪宅可以为高尔夫球场的后期运营带来稳定的客源,而高尔夫球场又可凭借其稀缺的土地价值与景观溢价性成为豪宅升值的保障。但是目前中国的高尔夫地产在发展中遇到了许多问题,其中最显著的就是高尔夫球场本身的亏损。尽管高尔夫运动在中国的普及速度明显加快,但据相关机构统计,在中国境内有50%到60%的高尔夫球场都面临亏损,而亏损中的球场有80%是属于豪宅或别墅的“配套产品”。无论高尔夫球场亏损的原因有多少,其最直接的原因就是会员数量的稀少,消费的人少了,球场必然入不敷出,时间一长就成为开发商的软肋。或许有人会继续供养,但大多数企业会以“壮士断腕”的方式将球场关闭。球场一旦关闭,窗外那曾经可以炫耀的球场景观也将不复存在,而这势必影响到业主的心情,而企业品牌在业主们的怀疑和抗议声中,也将变得脆弱。由此,我们不得不怀疑:亏损的高尔夫球场是否还能撑起豪宅的“升值”大任?而如何让未来的高尔夫地产不再陷入这个怪圈,也成为我们应该深入探讨的问题。 If you ask China’s future most appreciation potential of the integrated luxury mode what? Golf real estate or will be respected by many people. Because mansions can provide a stable source of tourists for the post-operation of the golf course, the golf course, by virtue of its scarce land value and landscape premium, is a guarantee of appreciation of the mansion. However, at present, China’s golf real estate has encountered many problems in its development. The most obvious one is the golf course’s own loss. Despite the marked acceleration of golf in China, 50% to 60% of golf courses in China face losses, according to statistics from related institutions, and 80% of the stadiums in losses are owned by luxury houses or villas product“. No matter what the reasons for the loss of the golf course, the most direct reason is that the number of members is scarce, fewer people consume, the golf course inevitably make ends meet, over time become the weakness of developers. Maybe some people will continue to support, but most businesses will be ”warrior broken wrist “ approach to the stadium closed. Once the course is closed, the scene of the court that once showed off the window will no longer exist, which will certainly affect the feelings of the owners, and the corporate brand will also become vulnerable to the skepticism and protest of the owners. As a result, we have to wonder: whether the loss of the golf course can hold up the ”luxury " of luxury, and how to make the future of golf real estate no longer trapped in this cycle, has become what we should explore in depth.