网络社会的出现一方面强化了个体对于虚拟生活的向往;另一方面也促进了基于网络群体的各种商业活动的发展。但是,在网络群体形成过程中也出现了严重的道德危机和对现实法制社会的极大冲击。为此,应自觉树立网络群体道德规范;建立个体自我管理模式;提高网络群体素质和道德修养水平。 On the one hand, the advent of cyber-society strengthens individuals’ longing for virtual life; on the other hand, it promotes the development of various commercial activities based on cyber-groups. However, there have also been serious moral crises and great impact on the reality of the legal system in the formation of the network group. To this end, we should consciously establish a network of community ethics; the establishment of individual self-management model; improve the quality of network groups and moral standards.