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谈国际零售业巨头在中国的跨国采购,我们不能不从沃尔玛开始。2002年,沃尔玛在全球的销售额为2450亿美元,比上年2177亿美元的销售额增加了12.5%。其中,有大约120亿美元的商品来自对中国大陆市场的采购。目前沃尔玛已成为全球零售商在中国采购量最大的一家。未来5年,其中国采购金额将扩大到250亿到300亿美元。许许多多的中国企业都盼望着有朝一日能成为沃尔玛的供应商,毫无疑问,这将成为企业一个可靠的护身符。海尔冰箱、康佳彩电、鸿图 DVD 在全球沃尔玛
On the international retail giant’s cross-border procurement in China, we can not but start from Wal-Mart. In 2002, Wal-Mart’s global sales of 245 billion US dollars, 217.7 billion US dollars over the previous year sales increased by 12.5%. Of these, about 12 billion U.S. dollars of merchandise comes from purchases made in the mainland China market. At present, Wal-Mart has become the world’s largest retailer purchases in China. In the next five years, its purchase amount in China will expand to 25 billion to 30 billion U.S. dollars. Many Chinese companies are looking forward to being Wal-Mart suppliers someday and will undoubtedly become a reliable talisman for the business. Haier refrigerator, Konka TV, Hongtu DVD in the world Wal-Mart