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新疆旅游资源丰富,但旅游业整体发展水平分布不平衡,而且呈现出两极分化的特点。一些资源得天独厚、具备品牌优势的旅游地区的旅游业得到良好的发展。像博尔塔拉蒙古自治州这样的旅游地区由于受旅游资源本身及当地经济水平的影响,其旅游业并未得到有效发展,造成了旅游资源的浪费。本文根据对新疆博尔塔拉蒙古自治州旅游资源基本情况、区位、市场拓展等情况进行综合分析,明确了博州作为弱势旅游地的地位,分析了博州旅游发展的优势、劣势及机遇,提出了博州旅游发展的对策。
Xinjiang is rich in tourism resources, but the overall level of tourism development is unevenly distributed and shows the characteristics of polarization. Some unique resources, with the advantages of tourism brand tourism has been a good development. Due to the impact of tourism resources themselves and the local economy, tourism areas like Bortala Mongol Autonomous Prefecture have not been effectively developed and tourism resources have been wasted. Based on a comprehensive analysis of the basic situation, location and market development of tourist resources in Bortala Mongol Autonomous Prefecture in Xinjiang, this paper identifies Bozhou as a disadvantaged tourist destination, analyzes the advantages, disadvantages and opportunities of Bozhou tourism development and puts forward Countermeasures of Bozhou Tourism Development