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近几十年来,南岳衡山凭借着出色的自然景观资源和丰富的人文历史资源,一直保持着健康快速持续发展态势,在全国旅游市场中占有重要的地位。但是,进入二十一世纪以来,面对竞争日益激烈的全国旅游市场,南岳衡山如何继续保持先前优势是值得研究的问题。因此,新一轮开发建设南岳衡山旅游风景区将摆上议事日程。本文在对南岳衡山进行详细全面的SWOT分析后,结合南岳衡山旅游发展实际,提出开发发展南岳衡山景区生态旅游的新思路。
In recent decades, with its excellent natural landscape resources and abundant human and historical resources, Hengshan Mountain in Nanyue has maintained a healthy and rapid development momentum and occupies an important position in the national tourism market. However, entering the 21st century, facing the increasingly competitive national tourism market, how to continue to maintain the previous advantage of Hengshan Mountain is worth studying. Therefore, a new round of development and construction of Hengshan Mountain Scenic Resort will be placed on the agenda. After a detailed and comprehensive SWOT analysis of Hengshan in Nanyue Mountain, this paper puts forward a new idea of developing and developing the ecotourism in Hengshan Mountain of Nanyue Mountain in light of the actuality of tourism development in Hengshan Mountain of Nanyue Mountain.