论文部分内容阅读
电影海报作为电影宣传的一种重要方式,在版面制作、影片内涵等方面要达到一定的视觉效果,才能为电影的卖座率、点击率带来提升,这就需要电影海报在设计上注重感官、宣传效果,尤其是文字设计要与电影本身有一定的关联性,吸引更多观众。应运而生的文字设计艺术,对传统文字字体做了很好的补充,结合不同类型的电影题材,文字设计达到了相同的电影宣传推广效果。文字设计艺术在电影海报中的应用,展现了无穷魅力,使电影海报达到了不同程度的宣传、欣赏、收藏等一系列价值。
Film posters as an important way to promote the film, in the layout, video connotation and so on to achieve a certain visual effect, in order to promote the movie’s block rate, click rate, which requires movie posters in the design focus on the senses, The publicity effect, especially the design of the text, must be related to the movie itself to attract more audiences. The resulting text design art has done a good job of replenishing traditional Chinese fonts. With the help of different types of movie themes and texts, the same movie promotion effect has been achieved. The application of text design art in movie posters shows the infinite charm, which has brought film posters to a series of values such as publicizing, appreciating, collecting and so on.