现阶段面对日益激烈的市场竞争和变化多样的市场需求,营销人员已经成为企业的顶梁柱,但营销人员队伍的发展还不尽如人意,这严重影响了企业的经营业绩和经济实力的提高。因此,全面提升营销人员的素质和能力已成为企业发展势在必行的战略。 Faced with the increasingly fierce market competition and diverse market demands, marketers have become the mainstay of the enterprise. However, the development of marketers has not been satisfactory, which has seriously affected the business performance and economic strength of enterprises. Therefore, improving the overall quality and ability of marketers has become an imperative strategy for the development of enterprises.