文艺复兴时期,由于资本主义的发展,工商业活动的繁荣,越来越多的奢侈品出现在城市市场上,意大利城市的物质文化和消费观念也在悄然变化,意大利人逐渐摒弃了传统基督教的克己自欲、守贫的价值观,人们开始追逐一切美好的东西,由俭入奢的,炫耀式消费观开始形成。 Renaissance, due to the development of capitalism, the prosperity of business activities, more and more luxury goods appeared in the urban market, the material culture and consumption concept in Italian cities were changing quietly, and the Italians gradually abandoned the traditional Christian self-denial Self-desires, poor values, people began chasing everything beautiful things, from frugal, showing off the concept of consumption began to form.