论文部分内容阅读
文化是什么?词典上说,是人类在社会历史发展过程中所创造的物质财富和精神财富的总和。讲文化无价,这是有根有据的。广告文化,是大文化的一个分支,属于亚文化范畴。我田市场经济体制的建立,使广告文化逐渐地吃香喝辣了,这一广告人手中的竞争利器,竟将那品牌当作孙悟空手中的金箍捧来使,使出了民族品牌百花园里的争奇斗艳。
What is culture? Dictionaries say that the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development. It is well-founded to say that culture is priceless. Advertising culture is a branch of big culture and belongs to the category of subculture. The establishment of the Tiantian market economy system has made the advertising culture increasingly popular. The competitive weapon in the hands of the advertisers actually used the brand as the golden hoop in the hands of the Monkey King to use the national brand Bai Garden. The competition is wonderful.