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平面设计的核心功能是要提高人们的生活质量和工作效率。随着信息化时代的高速发展和全球经济一体化进程的逐步推进,快节奏的生活环境让人们对平面设计的观念和看法都发生了改变,审美需求也逐渐地倾向于简洁化、符号化。由于各种不同的社会文化呈现出日益丰富多彩的趋势,以及所导致的国际市场的不断变化,平面设计的功能性、针对性和大众性变得尤为重要,国际主义平面设计风格虽然在设计的创意性和个性化方面受到抨击,但它简明扼要的设计风格适应了当代社会的需要,也为人们的信息化生活带来了便利。
The core function of graphic design is to improve people’s quality of life and work efficiency. With the rapid development of the information age and the gradual progress of the global economic integration process, the fast-paced living environment has changed people’s concepts and perceptions of graphic design. The aesthetic needs also gradually tend to be simple and symbolic. Due to the increasingly diverse and varied social culture, as well as the resulting changes in the international market, the functionality, relevance and popularity of graphic design have become even more important. Although the international graphic design style has been designed Creative and personal aspects of criticism, but its concise design style to meet the needs of today’s society, but also for people’s information life has brought convenience.