传统纸媒行业消亡的声音早在10多年前就已弥漫。的确,报纸行业的广告收入整体仍在下滑,但数字广告收入却在上涨。皮尤研究中心的《2015年媒体现状》报告指出:“在过去的5年中,报纸广告收入保持了一贯的轨迹。印刷广告收入下降(5%),数字广告收入虽然增长(3%),却无法弥补印刷广告收入的下降幅度。”印刷广告收入的下滑,印刷生产和销售环节成本的上涨,让不少勇敢的出版商机构把自己的未来压在了数字出版上。众多报纸转场新媒体2009年3月,已有146年的赫斯特集团的《西 The voice of the disappearance of the traditional paper industry as early as 10 years ago has been filled. Indeed, advertising revenue in the newspaper industry as a whole is still declining, but digital advertising revenue is on the rise. The Pew Research Center’s 2015 State of the Media report states: “In the past five years, the advertising revenue of newspapers has maintained a consistent track: revenue from printed advertising (5%) has declined while digital advertising revenue has increased (3%), But can not offset the decline in print advertising revenue. ”“ Decline in print advertising revenue, rising costs in print production and sales have led many brave publisher agencies to put their future on digital publishing. Many newspapers transition new media March 2009, has 146 years of the Hearst Group’s ”West