本文以广东小学生诗歌节这一品牌为例,阐释了传媒人的创意如何转化为新的盈利点,及其实现路径和面对挑战。同时也讨论了人文素质教育产业成为推动传统媒体集团发展转型的抓手和引擎的可能性。 This article takes the poetry festival of primary school pupils in Guangdong as an example to illustrate how the creative ideas of the media people can be transformed into new profit points, the paths to their realization and the challenges they face. At the same time, it discusses the possibility that the humanistic education industry will become the starting point and engine for promoting the transformation and development of traditional media groups.