第二届中国优秀公共关系案例大赛荣获银奖的案例一、背景分析与策划:2005年以来,我国的建筑节能工作被提上党和中央政府的议程。几年内,《可再生能源法》、《节约能源法》、《可再生能源中长期发展规划》、《绿色节能建筑实施条例》等政策、法律相继出台。在这种背景下,我国的太阳能产业获得了快速的发展,成为当前建设节约型社会、节能减排活动中的排头兵。据《中 The Second China Excellent Public Relations Case Contest Won the Silver Award Case I. Background Analysis and Planning: Since 2005, China’s building energy conservation work has been put on the agenda of the party and the central government. In a few years, the “Renewable Energy Law”, “Energy Conservation Law”, “long-term development plan for renewable energy”, “green energy-saving building implementation regulations” and other policies and laws have been introduced. In this context, China’s solar energy industry has achieved rapid development and has become the vanguard in building conservation-oriented society and saving energy and reducing emissions. According to "in