首先,农药本身是一类特殊商品,说它是商品就是为了满足农业生产需要的,说它特殊,是因为它有其特定的消费群体——农民,还有不同于一般商品的生产、销售和使用方法。那么,我们来看一看农药的特定的消费群体——农民对农药有哪些消费需求,一般来说,从消费者行为学的角度来看,顾客购买商品,一般出于四个层次的需要,即生存需要、安全需要、社交需要、自我满足需要,而农民在购买农药时,更多的是为了满足生存需要,其次是安全需要,但由于农药产品品种众多,再加上厂 First of all, the pesticide itself is a special commodity. It is said to be a commodity to meet the needs of agricultural production. It is special because it has its own specific consumer groups—farmers, as well as production and sales that are different from general commodities. Instructions. So, let’s take a look at the specific consumer groups of pesticides - what are the consumer needs of farmers for pesticides? Generally speaking, from the perspective of consumer behavior, customers generally buy products for four levels of demand. That is, survival needs, security needs, social needs, self-satisfaction needs, and farmers in the purchase of pesticides, more to meet the survival needs, followed by safety needs, but due to the large variety of pesticide products, plus the plant