在中国饮料市场上，外资品牌取得了很大的优势，这大大促进了中国饮料工业整体向更高的品质和档次发展，加速了与世界水平接轨的进程，消费者也开始能够从客选择各种品牌的饮料。其中，功能性饮料作为一个新概念，逐渐为人们所接受，并已成为许多人的爱好，这中间又以“红牛”（R In the Chinese beverage market, foreign brands have made great advantages, which greatly promoted the overall development of China’s beverage industry to higher quality and grade, accelerated the process of convergence with world standards, and consumers began to choose from Brand of beverage. Among them, the functional beverage as a new concept, gradually accepted by the people, and has become a hobby for many people, which in turn “Red Bull” (R