根据日前正式公布的《国务院关于第六批取消和调整行政审批项目的决定》,农药广告审批权由农业部或省级人民政府农业行政部门下放至省级人民政府农业行政部门。应该说,这是一项正确的决定,但还不够彻底。笔者建议,农药广告审批权还应进一步下放至市、县两级农业行政主管部门。多年来,市以下媒体尤其是县级广播、电视台、报纸发布的农药广告,存在许多问题,绝大多数未取得广告审查批准文号。主要原因有3个方面:一是基层农药经营单位一般不会到省里甚至部里报批农药广告,主要是效率低、成本高、费时间;二是市、有创收任务,一般不大过多审查广告内容;三是无论农; According to the “Decision of the State Council on Canceling and Adjusting the Administrative Examination and Approval Projects of the Sixth Batch” formally announced recently, the examination and approval authority for pesticide advertisements is delegated to the agricultural administrative department of the provincial people’s government by the agricultural administrative department of the Ministry of Agriculture or the provincial people’s government. It should be said that this is a correct decision, but not thorough enough. The author suggests that pesticide advertising approval authority should be further decentralized to the city and county levels of agricultural administrative departments. Over the years, the following media outlets in the city, especially the pesticide advertisements issued by the county-level radio, television stations and newspapers, have had many problems. The vast majority did not obtain the advertisement approval number. There are three main reasons: First, grassroots pesticide units generally do not apply for pesticide advertisements in the province or even in the ministry, which is mainly inefficient, costly and time-consuming. Second, the city has a revenue-generating task that is usually not too much Review advertising content; third, regardless of farming;