在家电下乡的政策推动下,国内品牌机会将好于国际品牌,大品牌好于小品牌,区域性品牌好于二三线品牌。家电下乡政策已在全国范围内广泛实施,一些国内知名企业已经轰轰烈烈地开展了下乡活动的营销战,而有一部分企业并没有整理好思路,甚至还在观望状态中。 Under the policy of bringing home appliances to the countryside, domestic brand opportunities will be better than international brands, big brands are better than small brands and regional brands are better than second and third tier brands. Appliances to the countryside policy has been widely implemented throughout the country, some well-known domestic enterprises have launched vigorous marketing campaigns to the countryside activities, while some companies did not organize ideas, and even wait and see state.