中国经济的高速成长和国际接轨,引来了国际企业在中国的本土化浪潮。来势汹汹的国际巨头首先是冲着中国的市场来的。中国巨大的内需市场不仅是本土企业赖以生存的根基,也是对垂涎欲滴的闯入者的巨大诱惑。“本土化”上演着“全球化”(L o c a】GIobalization),看看国际企业如何 The rapid growth of China’s economy and its international integration have attracted a wave of localization of international companies in China. The menacing international giants first came to the Chinese market. China’s huge domestic demand market is not only the foundation for local companies to survive, but also a huge temptation for the coveted intruders. “Localization” staged “Globalization” (Loc a) GIobalization) to see how international companies