消费品市场是我国国内市场的主体,消费品市场状况直接影响到居民的日常消费生活,关系到企业生产和国民经济整体能否正常运行。消费品市场发展的结构和规模不仅反映商品流通的深度和广度,而且十分明显地体现着国民经济发展总水平的高低,是综合国力的一种标志。所以对消费品市场的研究,充分认识其运行特点,把握其发展规律,是十分重要的。 建国以来的四十余年,国内消费品市场的发展具有以下四个明显的特点: (一)市场容量不断扩大,供给能力明显增强,但市场体系发育程度不平衡 到1991年底,社会消费品零售总额达到8327亿元,比建国初期1952年的262.03亿元增长了31.69倍,增长幅度之大,明显地说明社会消费品的供给能力极大地增加,人民生活消费需求日益得到满足,这充分显示我国国民经济发展的实力增强。尤其是1978年党的十一届三中 The consumer goods market is the main part of China’s domestic market. The market conditions of consumer goods directly affect the daily consumption life of residents and the normal operation of the enterprises in production and the national economy as a whole. The structure and scale of the development of the consumer goods market not only reflect the depth and breadth of the circulation of goods, but also clearly embody the overall level of national economic development as a sign of comprehensive national strength. Therefore, it is very important to study the market of consumer products, fully understand its operating characteristics and grasp the law of its development. In the 40 years after the founding of the People’s Republic of China, the development of the domestic consumer goods market has the following four distinct features: (1) The market capacity is constantly expanding and the supply capacity is obviously enhanced. However, the market system has not been balanced to the end of 1991. The total retail sales of consumer goods reached 832.7 billion yuan, an increase of 31.69 times that of the 2.2603 billion yuan in 1952 in the early days of the founding of the PRC, which clearly shows that the supply capacity of social consumer goods has greatly increased and the people’s living consumption needs have been increasingly met. This shows that our national economic development The strength increased. Especially in 1978 the third party of the eleventh session