世界上最令人兴奋、增长最快的新兴市场在哪里?在你最意想不到的地方:世界经济的金字塔底层(BOP)。整体上看,在全世界40多亿穷人中蕴藏着巨大的创业能力和购买能力。从本书中,你可以学到如何为他们提供服务、并获取可观的利润,同时还能帮助他们摆脱贫困。这样的事情正在全球许多地方发生着,并且已经获利,它们表明良好的商业规则 Where are the most exciting and fastest-growing emerging markets in the world? At your most unexpected place: the bottom of the pyramid of the world economy (BOP). On the whole, there are tremendous entrepreneurship and purchasing power in more than 4 billion poor people in the world. From this book, you can learn how to serve them and earn handsome profits while helping them out of poverty. Such things are happening in many parts of the world and have been profitable, they show that good business rules