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以艺术为核心的文化创意产业成为经济新增长点,科学技术在艺术领域的应用改变了艺术传播方式和功能。“互联网+”背景下的文化创意产业与艺术传播都存在着风险和不确定性,建立文化创意产业的新市场生态系统,有助于探析产业新模式和传播新方式。艺术传播对于市场生态系统下的文化创意产业发展具有很多效应,可以减少艺术交易成本,增加经济效益,构建交流平台,发挥外部效应和溢出效应。艺术传播与文化创意产业两者的互动关系研究,可以在“互联网+”下重塑和优化文化创意产业链,加强艺术市场的全球化营销,培育艺术教育,实现社交网络链接创意产业和传播效果。
Cultural and creative industries with art as the core have become a new economic growth point. The application of science and technology in the field of art has changed the mode and function of art communication. “Internet + ” under the background of cultural and creative industries and the spread of art there are risks and uncertainties, the establishment of a new market ecosystem of cultural and creative industries, help to explore a new model of industry and new ways of communication. Art communication has many effects on the development of cultural and creative industries in the market ecosystem, which can reduce the transaction costs of art, increase the economic benefits, build an exchange platform, and exert the external effect and spillover effect. Art communication and cultural and creative industries, we can reshape and optimize the cultural and creative industry chain under “Internet + ”, strengthen the global marketing of the art market, cultivate art education, link the creative industries with social networks and Spread the effect.