以生产体育赛车而闻名于世的英国莲花公司,近年来独创新的营销业务——按顾客自己设计的车型,为顾客制造汽车。该公司的设计人员认为,服装、鞋帽和家具等可以按消费者的要求定制,汽车作为消费品,同样也应可以定制。因此,该厂决定开展这项新业务。而汽车设计的电脑化,也为个人定制汽车提供了可能。因为用电脑设计汽车,比人工 The British Lotus, known for its sports car racing, has created its own new marketing business in recent years - creating cars for its customers based on their own designs. The company’s designers believe that clothing, shoes and hats and furniture, etc. can be customized according to consumer requirements, the car as a consumer product, the same should be able to customize. Therefore, the plant decided to launch this new business. The computerization of car design, but also for personal custom cars possible. Because the computer design of cars, more than artificial