三网融合是世界电信业发展的趋势,但这并不仅仅是意味着电信网、计算机网和有线电视网三大网络的物理合一,更重要的是高层业务应用的融合。相对互联网和电信网近年来所取得长足发展来说,广电网的发展不容乐观,受众老龄化,缺乏互动性等一直都是困扰广电业的问题。有人认为随着三网合一的推进,广电业将愈显颓势,但机遇和挑战并存,在巨大的挑战面前,我们也看到了广电业未来发展的方向。机遇和挑战并存,在三网合一的趋势下,广电业必将迎来更好的发展。 Triple play is the trend of the development of the world telecommunications industry, but this does not mean that the telecom network, computer network and cable network three physical unity, more importantly, the integration of high-level business applications. Relatively rapid development of the Internet and telecommunications networks in recent years, the development of radio and television networks is not optimistic, the aging audience, the lack of interaction has always plagued the broadcasting industry. Some people think that with the advancement of triple play, the broadcasting and TV industry will become even more declining. However, with the great challenges ahead, we also see the future direction of the broadcasting and television industry. The opportunities and challenges co-exist. Under the trend of triple play, the broadcasting industry will surely usher in a better development.