论文部分内容阅读
从《中国日报》的发展现状来看,我国传统英语媒体在人才队伍、信息资源以及品牌建设方面都有一定的优势,但是在内容设置与传播针对性方面却存在一些问题。因此,我国传统英语媒体必须在对外传播过程中,树立跨文化传播理念,提升国际影响力,坚持传播内容的多元化与灵活性,争取更多的新闻受众,赢得更大的发展空间与发展动力。
From the current situation of China Daily, the traditional English media in our country have some advantages in terms of talent team, information resources and brand building, but there are still some problems in the content setting and communication pertinence. Therefore, our traditional English media must establish the concept of intercultural communication during the process of external communication, enhance the international influence, adhere to the diversity and flexibility of the content of communication, strive for more news audiences and win more space for development and motivation for development .